TOKYU HOTELS & RESORTS CO., LTD.
TOKYU HOTELS & RESORTS CO., LTD. (Shibuya-ku, Tokyo; President and CEO: Jun Murai) is collaborating with Asahi Yuusu Co., Ltd. (Sumida-ku, Tokyo; President and CEO: Shimon Takamori; hereinafter referred to as "Asahi Yuusu") to upcycle used toothbrushes and hairbrushes from the in-room amenities of the hotels we operate, and to develop products tailored to the customer demographics of each hotel in an effort to reduce waste. As the first step, we have developed a shoehorn, and will be selling accommodation plans that include a shoehorn from October 1, 2023 at SHIN-OSAKA ESAKA TOKYU REI HOTEL.
This initiative involves upcycling toothbrushes and hairbrushes*2 made from Kaneka biodegradable biopolymer Green PlanetⓇ (hereinafter "Green Planet")*1, developed by Kaneka Corporation (Minato-ku, Tokyo, President and CEO: Minoru Tanaka, hereinafter "Kaneka"), which are in-room amenities at hotels operated by our company, using Asahi Yu-As's technology to develop products tailored to hotel customers.
For the first project, the company selected SHIN-OSAKA ESAKA TOKYU REI HOTEL, with which Asahi You As has had a relationship, including hosting a sustainable event in collaboration with the company in 2022. As many of the hotel's customers are business travelers, the company decided to develop a shoehorn. The company will set up an accommodation plan that includes a shoehorn made from Green Planet toothbrushes and hairbrushes used by customers at the hotel, and distribute the shoehorns to customers who use the plan.
Includes an upcycled shoe horn! Sustainable plan for 2 nights only
- period
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October 1st (Sun) - December 31st (Sun) 2023 *Limited to 2 consecutive nights
- Fee
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Standard Single: from 7,000 yen / Superior Single: from 8,000 yen
Room rate for one night (service charge and consumption tax included, accommodation tax not included)
- remarks
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Please note that for sustainability reasons, there will be no room cleaning or towel exchange.
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Due to limited quantities, reservations will close once shoe horns are out of stock.
TOKYU HOTELS & Resorts established its Sustainability Policy in 2019 in order to contribute to the realization of a sustainable society through its hotel business. This policy defines three sustainability goals (visions) - "Earth-friendly hotels, town-friendly hotels, and people-friendly hotels" - and six key sustainability themes (themes that we will focus on among social issues). With a deep awareness of the perspective of the SDGs (Sustainable Development Goals), we will contribute to the realization of a sustainable society through our hotel business.
- ※1
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It has been certified as "OK Biodegradable MARINE" as a material that is biodegradable even in seawater. Please contact Kaneka for details.
- ※2
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Green Planet amenities are installed in 38 stores and approximately 10,000 rooms in total
Overview of SHIN-OSAKA ESAKA TOKYU REI HOTEL
- location
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9-6 Toyotsucho, Suita City, Osaka Prefecture
- Equipment outline
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Number of guest rooms: 363, restaurants, banquet halls, wedding halls, etc.
- Access
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1 minute walk from Exit 9 of Esaka Station on the Osaka Metro Midosuji Line
TOKYU HOTELS & Resorts Overview
- Company Name
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TOKYU HOTELS & Resorts Co., Ltd.
- location
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〒150-0043 Tokyo Shibuya-ku Dogenzaka 1-10-7 Goto Educational Building 3rd floor
- Representative
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Jun Murai, President and CEO
- Business Contents
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TOKYU BRAND HOTELS, DISTINCTIVE SELECTION, and MEMBERSHIP-TYPE RESORT management (62 locations nationwide)
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Other PARTNER HOTELS (4 domestic, 3 overseas)
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Upcoming openings: 2024 SAPPORO STREAM HOTEL / STORYLINE Senaga Island