The 30th "TOKYU HOTELS Green Coin Forest" volunteer activity was held, marking its 16th year.
We are working to protect the environment together with our customers and the local community.

On June 15, 2024, TOKYU HOTELS & RESORTS CO., LTD. (Shibuya Ward, Tokyo; President and CEO: Jun Murai) conducted the "TOKYU HOTELS Green Coin Forest" volunteer activity, an employee-led "forest creation" initiative, in Tanbayama Village, Kitatsuru County Yamanashi Prefecture. This activity has been held continuously since its launch in 2008, and this was the 30th time it has been held.

Since 2001, we have been implementing the "Green Coin" system, an environmental conservation activity in which customers make donations according to amenities that were not used during their hotel stay, and through the public interest incorporated foundation OISCA (Tokyo Suginami Ward, President: Etsuko Nakano, hereinafter referred to as "OISCA"), Yamanashi" TOKYU HOTELS Green Coin Forest" in Tambayama Village We have supported forestry activities. This volunteer initiative was started in 2008 by employees with the aim of creating a forest with a high water resource recharge function and a forest rich in nature that people can enjoy by planting and nurturing trees, mainly deciduous broad-leaved trees, in the Green Coin Forest. A total of about 900 employees have participated in the program so far, and in the last 10 years, about 12 hectares of forest have been maintained. The CO2 absorption in the area exceeds 80 tons, according to Yamanashi calculations.

On the day of the volunteer event, a total of 47 people, regardless of age or gender, participated in the volunteer event, from executives working at the head office and hotels in the Tokyo metropolitan area to new employees, led by President Murai. The main tasks this time are "clearing" and "forest road maintenance" for forest growth. Tree clearing is the work of cutting down unnecessary shrubs so that the forest does not become desolate, and forest road maintenance is literally maintaining forest roads that are obscured by dead leaves and weeds. This volunteer, which started 16 years ago with tree planting, has gradually expanded the scope of its activities to include forest maintenance and utilization of forest resources.

We have concluded an agreement with OISCA and Tambayama Village for the purpose of promoting continuous development activities in Tambayama Village and exchanges between the parties concerned who use the activity site as a base for forest environmental education and awareness-raising activities. In March of this year, we signed a new agreement for the fourth phase and decided to continue our activities until March 2029. Going forward, we will continue to confront new issues and continue to carry out environmental conservation activities.

There are many trees in Japan's forests that were planted with great effort by our predecessors and could be used, but for various reasons they are often not used. Due to the current situation where there is no money to spend on forest maintenance, trees are left abandoned in the mountains and cannot be managed. As a result, forests that do not grow are more susceptible to flooding and have less CO2 absorption, and other adverse effects occur. An important theme of Green Coin activities is not only to increase the number of trees through reforestation, but also to promote management and use. Let's work together to create a forest while making full use of the forest's blessings.

TOKYU HOTELS & Resorts has been implementing the "Green Coin" environmental conservation program at its hotels since 2001. The "Green Coin" program is a program where guests who do not use amenities such as toothbrushes and razors during their stay are asked to bring the provided green coins to the front desk, which are then used to fund environmental conservation activities. In addition, there is a "Green Card" program where a portion of the linen fee is used to fund the program if guests who stay consecutive nights understand and cooperate with the decision not to change linens such as sheets and towels. In addition, the "Earth Friendly Stay" program aims to reduce the resources used for cleaning by cleaning rooms and changing linens every three days, and a portion of the cleaning and linen fee is used to fund the program. All of these funds are donated through OISCA to the "TOKYU HOTELS Green Coin Forest" forestation activities in Tanbayama Village and the "Children's Forest" project (※).

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