The new volleyball league "SV League" is finally starting, aiming to be the best in the world
Signed a sponsorship contract with the Tokyo-based team, "Tokyo Great Bears"
Together we will spread the joy and wonder of sports.

TOKYU HOTELS & RESORTS CO., LTD. (Tokyo Shibuya-ku, President & CEO: Jun Murai, hereinafter referred to as "the Company") is pleased to announce that it has signed a sponsorship agreement with Great Bears Co., Ltd. (Tokyo Shibuya-ku, President & CEO: Kenji Kubota) for the 2024-25 SV League season and will support the "Tokyo Great Bears".

The Tokyo Great Bears' club philosophy is "strength for people," and through volleyball, they communicate to society "the obsession with winning," "the determination to never give up," and "the importance of teamwork." Together with fans, stakeholders, and their base in Tokyo, they promote club management with a global perspective. They aim to be a presence that "connects" people, regions, and the world, and are aiming for further growth this term.

As a company based in Tokyo, our company's purpose is to "create fulfilling moments with people and towns" and we welcome customers from all over the world. Our company's philosophy and aspirations of "connecting with people and communities and acting with a global perspective" overlap, leading to the conclusion of the sponsorship contract. This season, we will be supporting the team's fan events and providing prizes for team-sponsored projects, and will be broadly supporting the team's activities beyond just competition.

TOKYU HOTELS & Resorts supports the activities of teams and athletes by providing hotel services such as "staying" and "dining" at TOKYU HOTELS nationwide, as well as being a place where supporters and related parties can "gather". In addition to developing sports culture through the success of many athletes and the expansion of the fan base, we will also contribute to revitalizing local communities and creating a bright and vibrant society through sports.

In addition to the "TOKYU BRAND HOTELS" which include THE CAPITOL HOTEL TOKYU, TOKYU HOTEL, TOKYU RESORT HOTELS, EXCEL HOTEL TOKYU, and Tokyu REI Hotel, there are "DISTINCTIVE SELECTION" hotels with unique personalities such as BELLUSTAR TOKYO, HOTEL GROOVE SHINJUKU, Stream Hotel, and the hotel condominium STORYLINE, and "Tokyu Vacations", MEMBERSHIP-TYPE RESORT TOKYU VACATIONS that operates nationwide (62 hotels in Japan, 6 PARTNER HOTELS hotels in Japan, and 3 overseas).

TOKYU HOTELS & Resorts has determined its purpose by asking itself what role it should play through its business.
Working closely with our customers and the local community, we create moments of fulfillment. This is the reason and meaning behind our existence. With this purpose as our foundation, we are working to achieve this.