Depending on the owner's wishes and circumstances, they can choose from a management contract, franchise contract, or PARTNER HOTELS contract.

A management contract is when an owner owns the land, building, facilities, and equipment, hires employees to manage the hotel, and entrusts the operational aspects to TOKYU HOTELS & Resorts. At the hotel development and new opening stage, we provide consistent support, consulting thoroughly with the owner throughout the process from market research to business planning, design, and construction. After opening, we provide the "living know-how" of TOKYU HOTELS & Resorts, such as dispatching an experienced general manager to provide accurate operational guidance in areas such as customer service, sales activities, accounting, human resources, and facility management.

A franchise agreement is when the franchisor (TOKYU HOTELS & Resorts) allows the franchisee (affiliated hotel) to use the trade name and trademark and provides support in directing customers. Under a franchise agreement, the owner owns the hotel, hires employees, and manages and operates it. With support backed by extensive experience and a proven track record, even owners who are new to the hotel business can start their business with peace of mind.

PARTNER HOTELS Agreement is to utilize the various sales promotion systems of TOKYU HOTELS & Resorts to strengthen sales power. Although the brand name cannot be used, as a hotel affiliated with the chain, the name and logo of TOKYU HOTELS can be used. In addition, the hotel name will be featured in wide-area advertisements for "TOKYU HOTELS," and there are various other economies of scale, such as sharing "TOKYU HOTELS COMFORT MEMBERS" members as customers.