Aoki Village's forefather, Goto Keita, was a businessman who built the foundation of the Tokyu Group, and also an educator who devoted himself to nurturing the next generation. Although he left his hometown at a young age and pursued a wide range of careers, he maintained a connection to his hometown, Shinshu, throughout his life.
The Goto Keita Future Creation Hall is a facility located in Aoki Village, the hometown of Goto Keita, that looks back on his great achievements and connects the aspirations of his predecessor, who made his mark in the business world from a small mountain village, to people living in the future. If you have the opportunity, please stop by.

You can take three lifts, the Adam Gondola, the Alpen Quad Lift, and the Grat Quad Lift, to get up to Happoike Sanso, at an altitude of 1,830m.
You can see pretty flowers and the Hakuba Sanzan mountains in the distance. On the way, you can visit Hakuba Mountain Beach (with an observation terrace, cafe, restaurant, etc.) at Usagidaira Terrace, and you can also take a walk through Kamachi Marshland after getting off the Alpen Quad.

From Happoike Sanso, from the first cairn to the third cairn (2,080m), a promenade called the "Happoone Nature Study Trail" has been established, making it easy to enjoy trekking. The majestic figure of the Hakuba Sanzan reflected in Happoike Pond is a spectacular sight. The one-way walk takes 1 hour to 1 hour and a half.

This popular spot opened in 2019 at Usagidaira Terrace, one gondola ride up from the Adam gondola on the Happo Alpine Line.
On the observation terrace with a great view, there is a cafe where you can enjoy light meals such as hamburgers, as well as relaxing chairs and hammocks that make you feel like you're on the beach, and even a jacuzzi (additional charge applies).
Why not try relaxing on a mountain beach?

You can use the Gondola "Eve" and the Tsugaike Ropeway to get up to Tsugaike Nature Park Station, at an altitude of 1,829m.
From the end of the ropeway line, you can walk for about 5 minutes to Tsugaike Nature Park and the trailhead for Mt. Norikura. From the gondola or ropeway, you can enjoy panoramic views of the snow-capped mountains in spring, the magnificent forests of Maries' Fir in summer, and the autumn Momiji of the Northern Alps from late September to early October.

Tsugaike Nature Park is a vast high-altitude marshland that can be reached in about 2.5 to 3 hours on foot from Tsugaike Nature Park Station at an altitude of 1,829m, using the "Adam" gondola and the Tsugaike Ropeway. There are walking paths and boardwalks in the park, and as the snow melts, many cute alpine plants begin to bloom, starting with the Asian skunk cabbage in mid-June. From the end of September to early October, you can enjoy the magnificent panorama of the Northern Alps covered in Momiji.

A wonderful observation terrace with a cafe was completed near the summit of Hakuba Iwatake in the fall of 2018. You can relax at the cafe while taking in the spectacular view, or enjoy a walk in the surrounding forest.
*Dogs are allowed on the gondola. Let them play in the dog run near the summit.

The wildflower garden is located in the sky at an altitude of 1,500m! It is in an excellent location where you can get a panoramic view of the village, including the Hakuba Sanzan mountains, the symbol of Hakuba. Hakuba's representative wildflowers and alpine plants, about 500,000 flowers of 150 different species, bloom in abundance in its vast 3 hectare area.

It took six years to complete, in November 1992. The long-awaited all-season stadium was completed the following year, and in 1998, it became widely known, garnering attention not only in Japan but also around the world, as an inspiring stage for the Nagano Winter Olympics.
There are two lines, a normal hill and a large hill, and on days when there are no competitions, you can use the lift and elevator to go up to the top (additional charge applies). Why not stand on the starting line with the athletes? Materials from the 1998 Nagano Winter Olympics are also on display in the central tower.

Near Sanozaka, on a small flat area in the folds of the Northern Alps, clear water springs forth endlessly from the ground, collecting water from the mountains and eventually becoming the Himekawa River, which irrigates the earth, before flowing into the Sea of Japan. You can also enjoy a flower journey in the adjacent Oyami Marshland, with adonis flowers blooming as the snow melts and baikamo flowers blooming in summer.

The Oide Suspension Bridge, thatched roof houses, and the three mountains of Hakuba exude a nostalgic atmosphere. The evening scenery, in which the mountain range is dyed crimson red, is magnificent.

The Azumino Art Line is a line connecting 18 art museums scattered around the foothills of the Northern Alps.
The distance from Azumino City to Hakuba Village is approximately 50 km, and the fact that 18 art museums are lined up in such an area is rare even on a global scale, creating a landscape truly worthy of being called a village of art museums.
Hakuba Village is also home to art museums and mountain photography museums scattered throughout the forest. Please take your time to explore them.

The strong alkaline water, which is sourced from serpentine and contains natural hydrogen and has a pH level of over 11, has a peeling effect on the skin and also provides antioxidant properties thanks to the hydrogen.
There are six facilities in the village, including a foot bath. Please try out the various facilities.